Instagram algorithm

Recently Facebook had a raft of announcements as a part of the Safe Communities Initiative, they will be holding the admins of Facebook Groups more accountable for Community Standards violations.

Facebook will look at admin and moderator content violations in that group, including member posts they have approved.

Instagram is strictly restricting your post reach that violates its community guidelines. It won’t recommend your content that violates its rules.

With a view of creating a safe and open environment for everyone.

Instagram has recently updated its Community Guidelines to reflect the changes, saying it will limit the exposure of posts or content which it considers inappropriate by not recommending them in the Explore or hashtag pages (Black List)

It is not clearly defined that what it seems inappropriate.

According to TechCrunch, inappropriate may includes anything that’s “violent, graphic/shocking, sexually suggestive, misinformation and spam content can be deemed ‘non-recommendable’”.

So, If you post a photo or content which seems inappropriate. It could be demoted from the explore page and from the hashtag search. Such posts will only be visible to account’s followers and its reach will be restricted to general public.

For example, a sexually suggestive post will still appear in Feed if you follow the account that posts it, but this type of content may not appear for the broader community in Explore or hashtag pages.

There is no dedicated rule book as to what qualifies as ‘non-recommendable‘ or ‘borderline‘ content, which may not violate the Instagram community guidelines, but which may end up penalizing the creator by limiting the reach of their post.

Instagram is regularly working on it’s algorithm. It has begun to give training  to its content moderators to flag borderline content.

Will Ruben, saying machine learning AI is already being used to determine if posts deserve to be recommended or not.

After this announcement, there is a mixed reaction of the content creators. Some say it will diminish the reach of their post. Some say it will affect their ability to earn revenue from promotional posts.

Social Media Predictions for 2019.



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