Have you ever wondered how to get people to actually open your email? Have you ever wondered when is the best time of day to send your email is?
Email marketing should be part of any growth hacking strategy. According to a study, 64 per cent of people say “not being interested in an email subject line” was the main reason for not opening their emails. Open rates are one of the key metrics to measure the success of your email marketing campaigns.
Here is how you get more people reading your email and to actually open your mail:
1. Use person’s name
People pay attention when they see their name. Dale Carnegie said it best, “A person’s name is to that person, the sweetest, most important sound in any language. It brings you back to the conversation and people tend to like you more.
Using a person’s name makes them feel important and validated, strong feelings you want your customer to feel during any interaction. This technique will make your subscribers to actually want to open your email.
2. Use Perfect Subject line
There is no doubt that the email subject line is the first impression to be taken into account, and whether a person will proceed to open your email or not depends a lot upon subject line. It cannot be denied that the email subject line is the most critical component to ensure the success of an email marketing campaign, as people make their decision to actually open your email and read the message or not accordingly.
3. When and how often to send mails
If you send to your recipients when they are most likely to engage, the message (you worked so hard to create) will be at the top of the recipient’s inbox instead of being 50 messages down—potentially on another screen. Do some test work and note down when is your audience is most active. You will notice people will actually open your email during that time.
4. Be Newsworthy
Keeping your subscribers up-to-date about new developments in your field builds novelty to keep your open rates high. These subject lines often work well when combined with curiosity. Don’t use the subject line to attempt to convey all your marketing. People who regularly read email messages typically scan the subject line quickly, only seeing the first three to five words, especially if they’re using a smartphone or tablet to check email.
Don’t use out of the topic words to engage them because from next time on wards they will not open your email.
5. No Capital Word
In the world of email, using all capital letters is like HERE IS OUR NEW PRODUCT, which is never considered proper business etiquette. Also, emails with too many words in all caps are likely to get flagged by spam filters. You need to avoid using words like “Cash,” “Quote,” and “Save” to protect it from spam list. So, to make them actually open your email, don’t use capital words.
6. Use Humor
People appreciate a sense of humor in their inbox, and many successful companies have built brands around being funny. If you can make someone smile when reading your subject line, you’re almost always guaranteed an open. Just make sure the content is interesting. You will have 30% more chances of people to actually open your email.
7. Share only useful information
If your customers trust you to only send them important or useful information, they’ll open your emails. If you breach that trust by sending them content they aren’t interested in or that makes unwarranted calls on their attention, they’ll send your mail straight to the spam folder. Be careful about what you send and give customers an easy way to opt out.
It’s natural to connect with people, and using your customer’s name makes your relationship more intimate and friendly. Even in a digital age people still open their mail—if they have the proper motivation.
Your job is to figure out what that motivation is—and then to deliver what you promise on the outside of the envelope. This is how to get people actually open your email.